SAP CRM is the CRM tool provided by SAP and is used for many a business process

SAP CRM is a part of SAP business suite. It can implement customized business processes, integrate to other SAP and non-SAP systems, help achieve CRM strategies.

SAP CRM can help an organization to stay connected to customers. This way organization can achieve customer expectations with the types of services and products that he or she actually needs.
It also helps to achieve 'Single face to customer', which means the customer get regular & actual information independent of channel through which the he or she is contacting your company.

SAP CRM Overview
As a part of SAP Business Suite, SAP provides solutions which are flexible and open, and which support applications, databases, hardware platforms, & operating systems from most of the major vendors


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